Why Google Scares Gates

I read an absolutely fabulous article in Fortune today...
Gates sees Google as unlike any competitor they've ever faced before. In brief, Microsoft can't bully Google out of the market by undercutting their prices (Google is free) or refuse to support their software on their operating system (it's internet run, not to mention far too popular). Because Google is ad run, and because of the unique marketing deal with their advertisers and the use of ad words, a company that is only 1/90th the size of the monolithic, trust-broken Microsoft is scaring Gates nearly to death.
I wouldn't mind him dying.
Why Google Scares Bill Gates - Fortune